Despite the fact that all real estate agencies work directly online to promote their flats in the sales and rental market, the huge number of users who become interested in one and the enormous influx of users who visit the main Real estate portals have led these establishments to install real estate management software to automate the sending of newsletters, make communications to notify price changes or last-minute advances in waiting lists.

If you want to know the best options on the market in terms of computer programs for the home buying and selling sector, be sure to take a look at our ranking with the 7 best real estate Best Software at the moment.

A real estate software automates the sending of communications to potential buyers and future tenants, updating the availability and sale data of the property.

Although all real estate software fulfills a common function, each program is designed to adapt to the needs of each business. To get the most out of it, it is essential to take into account aspects such as the volume of real estate work, the number of potential clients interested in buying, selling or renting a flat and the location where their staff operates.

This will significantly influence the adaptation of the software to the real needs of the business to allow the inclusion of specific automation functions, arranging visits and altering the schedules of the agenda without the need to resort to human personnel and keeping the property data updated.

  1. White egg

Although it is one of the simplest and hardly has any added functionalities, it is the perfect program for those who are starting to earn a living in the real estate world. It is a program that allows you to automate the database with the client's data, incorporating or deleting the data provided by the client, and generating newsletters and advertising campaigns by itself.

Its functions also include a manager of social networks and an agenda coordinator to keep the real estate staff informed of the appointments made for that day, suggesting changes based on the locations and automating communications through SMS, e-mail or corporate WhatsApp.

aspects that we highlight:

  • Clean and very visual interface
  • Coordinates the contents of RRSS
  • Generate effective advertising campaigns
  1. Mobile

It is diametrically opposed to Witei's premise, since it bets on complexity, the multiplication of options and offers numerous customization options.

It is a CRM software used by franchised real estate companies and those with networks of stores spread throughout the country, since it has data synchronization options and allows information to be updated in all included network environments.

It also allows a statistical study of the interactions of customers and visitors on the web, monitoring traffic and being able to adapt business strategies and marketing campaigns to the behavioral parameters of visitors.

On the other hand, its accompanying application, available for smartphones, tablets and computers, allows access to server information from anywhere and without the need to be connected to the corporate network.

aspects that we highlight:

  • Suitable for real estate of any size
  • Includes CRM software
  • Comes standard with accompanying app
  1. immobile

Commitment to the full integration of the latest developments into the IT ecosystem of any real estate agency, with the latest developments in CRM software included and multiple customization options to keep the database of clients, properties and data on already appraised and rented properties updated. and sold.

It is not the program that has a more dynamic interface, something recognized by the software developer itself, but it does include free access to training courses that teach all the personnel involved to handle the program with ease to get the most out of its potential.

It is ideal for teams looking for a program fully adapted to the specific needs of the company, with fully customized modules that allow all the information to be instantly at hand.

aspects that we highlight:

  • Generate documents, templates and customer files
  • Its modules are 100% customizable
  • Includes access to courses to learn how to use it
  1. Immoweb

It is the best proposal for all those real estate agents who want to virtualize their accesses and have in mind offering potential buyers and future tenants virtual tours of the homes, something especially useful in times of pandemic.

It allows unifying all the agency's processes, centralizing the preparation and sending of communications, the preparation of catalogs, the updating of client files, the automatic generation of templates and the possibility of integrating them into the web portal, the preparation of new graphic designs for improve brand image and optimization of navigation through 360º virtual tours.

However, it is a program that requires high computer requirements to function at full capacity in the real estate computer equipment, so it is necessary to have a fiber optic connection to run all the functionalities with ease.

aspects that we highlight

  • Offers virtual tours of homes
  • Optimize search filters and improve branding
  • Allows you to apply your templates to your website
  1. Habitatsoft

Available in several languages, it tries to take the best of each house and apply it to an easy-to-use program for businesses that are less modernized or that see the task of making the leap to digital as more expensive.

This Best Software includes a property manager, price automation, property portfolio sharing options, generation of templates and document files, and multi-language translator functions, which makes it the best program for businesses located in tourist enclaves or with a predominantly foreign target.

aspects that we highlight:

  • Very focused on international sales
  • With instant translation features
  • Generate tabs and templates automatically
  1. InmoPC

It is not just real estate software: it is a whole program that includes a global manager to keep your business in a preferential position among the competition.

It incorporates a web page development program to improve your digital portal and make it more attractive to potential clients, an automatic update system to incorporate the latest news on the properties in your databases into your virtual files, a search tool optimized integrated into your portal and manager of social networks and organic positioning advisor.

It is one of the most complete options for those looking for a program that not only helps to optimize the internal functioning of the business, but also allows it to develop freely in the market, offering the necessary tools to reach the top positions among the competition.

aspects that we highlight:

  • Includes social media manager and SEO positioning
  • With search engine optimization
  • Offer custom designs for your portal
  1. Optima CRM

It is one of the most recommended programs to have the main real estate management options of the moment in a single platform.

It offers the necessary tools to develop a renewed website by yourself that has everything you need to attract new buyers, allows you to efficiently manage customer databases and even has a tool to carry out conversation monitoring and facilitate the online payment of fees or expenses derived from your activity.

It is used by a multitude of companies with a presence in many countries, since it instantly synchronizes all the information stored on its servers, allows marketing strategies to be adapted based on the influx in each sales center and streamlines communications, shipping of catalogs and notices and alerts.

aspects that we highlight:

  • Includes CRM software to study customer interactions
  • It has tools to develop a website from scratch
  • Tracks conversations and facilitates online payment